V Serve Canada, a not for profit organization hosts Living with Wellness Arts Festival every year in Mississauga. I worked as an inhouse branding and marketing coordinator to device a youthful summer identity sketched around fun, art & wellness as key themes.
V Serve Canada
2026
Visual Identity, Illustrations
LWAF is a wellness & arts festival that brings local families, parents and caregivers living in mississauga to experience holistic wellness, cultural arts, music and food so that they can feel inspired, inclusive, uplifted and energized.
The festival had an orginal branding and logo that was consistent from the start. To make sure new illustrations and visual elements blend in with the existing brand, I stuck to the festival’s core of being a summer festival.
