An independent music label needed an identity that could feel distinctive as a brand while remaining flexible enough to evolve around different artists, releases and musical moods. I developed the label's visual identity and extended it across social media, release artwork and moving image, creating a connected visual world rather than a conventional static branding system.
FN Music
2026
Brand strategy, Visual identity, Art direction, Social design, Album artwork, Music video direction
I developed the brand identity and logo system, creating a flexible visual language that could support different artists and releases without losing the label’s overall character.
The identity was then applied across social media, with a stylized Instagram system designed to make announcements, artist content, and release campaigns feel connected. I also designed three cover artworks, treating each release as its own visual expression while maintaining a consistent creative direction across the label.
Beyond static design, I directed two music videos, translating the brand’s visual language into styling, composition, colour, atmosphere, and motion. The result is a cohesive music brand ecosystem that moves naturally between identity, digital content, release artwork, and moving image.
